JL Audio Scores Product Triple Crown for Four Years in a Row in Inside Track Survey
In the just-released 2012 edition of the Supplier Loyalty Test, JL Audio finished #1 among car audio companies for:
- Product Performance
- Product Innovation
- Product Reliability (tied for 1st)
On the home audio side, JL Audio captured first places in 4 out of 6 dealer support measures, and also tied for First Place in "Product Performance" and "Product Innovation". The company was also recognized for excellence in Dealer Training.
Manville Smith, JL Audio's Marketing V.P. said, "We deeply appreciate the feedback we have received from our dealers and the vote of confidence it represents. Everyone at JL Audio is focused on delivering top-quality products and top-flight service to our customers. We are thrilled that our dealers recognize and appreciate this team effort.
About inside track
For over 25 years. the industry publication inside trackTM has been examining and reporting on the state of the partnership between independent specialist retailers/custom integrators and their vendors in the consumer electronics industry. In our annual Supplier Loyalty TestTM survey, dealers grade their vendor partners on an exhaustive set of parameters. In essence, a detailed dealer satisfaction barometer, the results of this survey show each vendor's strengths and weaknesses as well as the competitive standing within the group the vendor competes in. Vendors that are committed to mutually supportive partnerships with their dealers use these results as an important guide in managing their businesses.